Are you ready to set your business up for success?
If you are a sales manager, sales professional, business owner, virtual assistant, or simply someone wanting to elevate their sales performance–we have a CHALLENGE FOR YOU!
This challenge is designed to:
Boost your lead conversions
Improve your communication skills
Deepen your knowledge of sales: What works, what doesn’t, and the “whys” behind it
Develop the discipline needed for success
Refine your sales skills
Set your business up for success in 2025 and beyond!
Why you will love this challenge
It’s set up as engaging, informative, and interactive sessions
Live role plays to show techniques in action
Challenging action items to complete and level up your skills
Practical tasks to help you implement what you have learned
Clear step-by-step instructions to help guide your progress
Daily motivation and accountability
This challenge will truly set you up for long-term growth and success!
Why believe us? Because through Listening Sells, we’ve helped hundreds of participants and business owners meet and exceed their sales objectives!
Challenges
Current challenge:
08 – Leading with Influence in Sales (9/29 – 10/3)
What we’ll learn:
Day 1: Core Principles of Influence in Sales
Day 2: Communicating with Authority While Staying Relatable
Day 3: Inspiring Action Through Vision and Storytelling
Day 4: Modeling the Behavior You Want Clients to Follow
Day 5: Creating a Lasting Impact with Every Sales Interaction
Past challenges:
07 – Building Enduring Client Relationships (8/25 – 8/29)
What we’ll learn:
Day 1: The Value of Long-Term Client Relationships
Day 2: Communicating With Care
Day 3: Creating Memorable Experiences That Keep Clients Coming Back
Day 4: Consistency Builds Trust
Day 5: Elevating Relationships Through Appreciation and Recognition
06 – Transforming Objections into Opportunities (7/21 – 7/25)
What we’ll learn:
Day 1: Shifting Your Mindset About Objections
Day 2: Listening for the Hidden Meaning Behind “No”
Day 3: Reframing Objections to Build Connection and Trust
Day 4: Crafting confident, value-centered responses
Day 5: Using Objections as Stepping Stones to the Close
05 – Cultivating Confidence and Resilience in Sales (6/23 – 6/27)
What we’ll learn:
Day 1: Developing a Strong Sales Mindset for Long-Term Success
Day 2: Rewiring Negative Self-Talk to Strengthen Sales Confidence
Day 3: Building Resilience to Thrive in High-Pressure Sales Environments
Day 4: Using Emotional Intelligence to Stay Composed and Adaptable
Day 5: Sustaining Confidence Through Continuous Growth and Self-Improvement
04 – The Psychology of Persuasion (5/26 – 5/30)
What we’ll learn:
Day 1: The Psychology of Persuasion in Sales Negotiation
Day 2: Building Trust and Credibility to Strengthen Negotiation Power
Day 3: Effective Questioning Techniques to Uncover Key Motivations
Day 4: Overcoming Resistance and Handling Counter Offers with Confidence
Day 5: Creating Win-Win Outcomes to Foster Long-Term Relationships
03 – The Power of Personalization (4/21 – 4/25)
What we’ll learn:
Day 1: Understanding the Power of Personalization in Sales
Day 2: Uncovering Customer Needs Through Advanced Questioning
Day 3: Adapting to Different Buyer Personas for Personalized Impact
Day 4: Crafting Value-Driven Sales Conversations
Day 5: Closing with Confidence While Maintaining Personalization
02 – Building Trust (3/17 – 3/21)
What we’ll learn:
Day 1: Building trust through empathy
Day 2: Building trust through follow through
Day 3: Building trust through consistency
Day 4: Building trust through transparency
Day 5: Building trust through active listening
01 – Mastering Active Listening (1/27 – 1/31)
Challenge Action Items:
Day 1: Ask three open-ended questions to understand a client’s needs better. (Curiosity)
Day 2: Practice active listening by summarizing a client’s key points in a conversation.
Day 3: Avoid interrupting during a discussion; take notes instead.
Day 4: Reflect on one conversation to identify missed opportunities for deeper understanding.
Day 5: Role-play with a peer to enhance active listening skills. (confidence)
What you’ll achieve at the end of the challenge
Become a better listener, communicator, and sales pro.
Start sharpening your listening skills today, and join the challenge!
Better listening skills to help you better identify client needs
Improved communication effectiveness
Stronger client relationships, leading to lasting partnerships
Increased sales effectiveness
Clearer and more accurate communication
Greater confidence in professional and personal interactions
If that was not enough to convince you, check out these exclusive incentives and benefits!
Personalized one-on-one coaching sessions
Upon completing the course, all participants will receive:
Certificate of Mastery
1-month access to the CRISPY community (a $49 value)
Real reviews from people who have participated in the challenge
Dawn Z
Executive Maids
I’ve been absolutely loving the Listening Sells Challenge! This 5-day interactive workshop dives deep into one key aspect of selling each time, and every session has been packed with insights I hadn’t considered before. I’ve already learned actionable strategies that I can implement right away to improve my close rate.
Liz and Maria, the two instructors, are not only extremely knowledgeable but also genuinely invested in helping us grow. They deliver valuable information in such a practical, relatable way that it feels easy to apply what we’re learning.
I’ve made it a priority to join these challenges every month they are offered because the value is just that good! I highly recommend these workshops to anyone in the cleaning industry—not just salespeople, but also business owners, even if you aren’t the one directly handling sales. The truth is, we are all selling—whether it’s to leads, applicants, or even to our own teams.
These challenges have helped me sharpen one of the most basic, yet most important skills in sales: Listening. But not just listening the way we think we know how—Liz and Maria teach us how to listen in deeper, more effective ways that make a real difference.
If you want to elevate your sales skills and build better connections, these workshops are a must!
Stephanie D
The Cleaning Ladies
The Listening Skills course with Liz Trotter has been incredibly impactful and relevant so far. I’m gaining valuable insights and practical tips that I can apply both personally and professionally. Liz’s approach has already helped me become a more attentive and effective communicator, and I’m excited to continue learning!
Lindsey B
Bucket & Shine
One of the best sales trainings I’ve ever done. The challenges push you to actually implement what you’re learning, and the mock sales calls give you the chance to practice and improve in real time. I especially appreciate all the tools for active listening and showing empathy—such a powerful approach. Super helpful and highly recommend!
Melissa H.
Lebanon Cleaning Crew
I went from a corporate sales background where you HAVE to go off a script and not go rogue at all. To a place where I met face to face and customized everything to fit the clients needs. To now here learning a whole new and opposite way of sales. It is eye opening and touches so many things that just typically go unnoticed. Makes a big difference!
What we learn in here can be applied to other areas of our lives. I have been also using it with a different program.
Marcy S
ProTouch Cleaners
Q: What did you love about the challenge today?
Everything - this week has really been such a blessing. Had the highest sales in the 7 weeks I've been at PTC. Awareness, Conversion, Decision - big change here for me.
Being new in the House Cleaning Professional Sales Role, Liz has really helped me build a great foundation and has paved a path for the future on how to win/close more sales. I am thankful for having the ability to be part of Listeningsells.
Liz and Maria have been so supportive and influential in getting me up to speed in a new industry of sales.
Learn from Experienced Sales Coaches
Our instructors are dedicated to sharing their extensive expertise to accelerate your entry into sales. They bring a wealth of experience and are eager to help you master the fundamentals quickly and effectively.
Liz Trotter
Accountability Coach
Curious / Helpful / Direct
Liz is a dynamic entrepreneur and business strategist, the driving force behind Core Profit Builders. With an impressive track record in the business world, she has been at the helm of American Maid Service in Olympia, WA, since 1993, successfully overseeing operations as an absentee owner. Alongside her devoted husband, Tim, Liz is a real estate investor and developer who owns 120+ rentals.
As a Certified High-Performance Coach (CHPC), Liz uses her certification, along with extensive DISC training and three decades of experience in the cleaning industry, to help people at all levels “get out of their own way.” Her passion for personal growth is reflected in her voracious reading habit, with Liz devouring an average of 100-150 books per year.
Maria Dorian
Relationship Coach
Tenacious / Empathetic / Inclusive
Maria is an approachable and laid-back entrepreneur with a passion for selflessly supporting and helping other business owners realize their dreams through growing and scaling their businesses. She teaches maid service owners how to achieve a healthy work-life balance while avoiding the stress oftentimes associated with business ownership.
Her entrepreneurial journey began in Austin, Texas, where she masterfully grew her maid service from a mop and broom to an operation with over 30 employees through 14 years. During that time, she proudly co-founded Quality Driven, a software product that helps with internal and external feedback and reviews.
Ready to level up your skills? Join our challenge today!
Don’t wait– sign up with your email today to be part of the challenge and start building the discipline you need to succeed!
