Are you ready to set your business up for success?
If you are a sales manager, sales professional, business owner, virtual assistant, or simply someone wanting to elevate their sales performance–we have a CHALLENGE FOR YOU!
This challenge is designed to:
Boost your lead conversions
Improve your communication skills
Deepen your knowledge of sales: What works, what doesn’t, and the “whys” behind it
Develop the discipline needed for success
Refine your sales skills
Set your business up for success in 2025 and beyond!
Why you will love this challenge
It’s set up as engaging, informative, and interactive sessions
Live role plays to show techniques in action
Challenging action items to complete and level up your skills
Practical tasks to help you implement what you have learned
Clear step-by-step instructions to help guide your progress
Daily motivation and accountability
This challenge will truly set you up for long-term growth and success!
Why believe us? Because through Listening Sells, we’ve helped hundreds of participants and business owners meet and exceed their sales objectives!
2026 Challenges
Current challenge:
01 – Mastering Qualifications (02/16 – 02/20)
What we’ll learn:
Day 1: What ""Qualified"" Really Means in Sales
Day 2: Building Your Simple Qualification Checklist
Day 3: Asking Qualification Questions with Confidence
Day 4: Knowing When to Let Go of a Prospect
Day 5: Tracking Qualification to Improve Your Close Rate
What you’ll achieve at the end of the challenge
Become a better listener, communicator, and sales pro.
Start sharpening your listening skills today, and join the challenge!
Better listening skills to help you better identify client needs
Improved communication effectiveness
Stronger client relationships, leading to lasting partnerships
Increased sales effectiveness
Clearer and more accurate communication
Greater confidence in professional and personal interactions
If that was not enough to convince you, check out these exclusive incentives and benefits!
Personalized one-on-one coaching sessions
Upon completing the course, all participants will receive:
Certificate of Mastery
1-month access to the CRISPY community (a $49 value)
Real reviews from people who have participated in the challenge
Dawn Z
Executive Maids
I’ve been absolutely loving the Listening Sells Challenge! This 5-day interactive workshop dives deep into one key aspect of selling each time, and every session has been packed with insights I hadn’t considered before. I’ve already learned actionable strategies that I can implement right away to improve my close rate.
Liz and Maria, the two instructors, are not only extremely knowledgeable but also genuinely invested in helping us grow. They deliver valuable information in such a practical, relatable way that it feels easy to apply what we’re learning.
I’ve made it a priority to join these challenges every month they are offered because the value is just that good! I highly recommend these workshops to anyone in the cleaning industry—not just salespeople, but also business owners, even if you aren’t the one directly handling sales. The truth is, we are all selling—whether it’s to leads, applicants, or even to our own teams.
These challenges have helped me sharpen one of the most basic, yet most important skills in sales: Listening. But not just listening the way we think we know how—Liz and Maria teach us how to listen in deeper, more effective ways that make a real difference.
If you want to elevate your sales skills and build better connections, these workshops are a must!
Stephanie D
The Cleaning Ladies
The Listening Skills course with Liz Trotter has been incredibly impactful and relevant so far. I’m gaining valuable insights and practical tips that I can apply both personally and professionally. Liz’s approach has already helped me become a more attentive and effective communicator, and I’m excited to continue learning!
Lindsey B
Bucket & Shine
One of the best sales trainings I’ve ever done. The challenges push you to actually implement what you’re learning, and the mock sales calls give you the chance to practice and improve in real time. I especially appreciate all the tools for active listening and showing empathy—such a powerful approach. Super helpful and highly recommend!
Melissa H.
Lebanon Cleaning Crew
I went from a corporate sales background where you HAVE to go off a script and not go rogue at all. To a place where I met face to face and customized everything to fit the clients needs. To now here learning a whole new and opposite way of sales. It is eye opening and touches so many things that just typically go unnoticed. Makes a big difference!
What we learn in here can be applied to other areas of our lives. I have been also using it with a different program.
Marcy S
ProTouch Cleaners
Q: What did you love about the challenge today?
Everything - this week has really been such a blessing. Had the highest sales in the 7 weeks I've been at PTC. Awareness, Conversion, Decision - big change here for me.
Being new in the House Cleaning Professional Sales Role, Liz has really helped me build a great foundation and has paved a path for the future on how to win/close more sales. I am thankful for having the ability to be part of Listeningsells.
Liz and Maria have been so supportive and influential in getting me up to speed in a new industry of sales.
Learn from Experienced Sales Coaches
Our instructors are dedicated to sharing their extensive expertise to accelerate your entry into sales. They bring a wealth of experience and are eager to help you master the fundamentals quickly and effectively.
Liz Trotter
Accountability Coach
Curious / Helpful / Direct
Liz is a dynamic entrepreneur and business strategist, the driving force behind Core Profit Builders. With an impressive track record in the business world, she has been at the helm of American Maid Service in Olympia, WA, since 1993, successfully overseeing operations as an absentee owner. Alongside her devoted husband, Tim, Liz is a real estate investor and developer who owns 120+ rentals.
As a Certified High-Performance Coach (CHPC), Liz uses her certification, along with extensive DISC training and three decades of experience in the cleaning industry, to help people at all levels “get out of their own way.” Her passion for personal growth is reflected in her voracious reading habit, with Liz devouring an average of 100-150 books per year.
Maria Dorian
Relationship Coach
Tenacious / Empathetic / Inclusive
Maria is an approachable and laid-back entrepreneur with a passion for selflessly supporting and helping other business owners realize their dreams through growing and scaling their businesses. She teaches maid service owners how to achieve a healthy work-life balance while avoiding the stress oftentimes associated with business ownership.
Her entrepreneurial journey began in Austin, Texas, where she masterfully grew her maid service from a mop and broom to an operation with over 30 employees through 14 years. During that time, she proudly co-founded Quality Driven, a software product that helps with internal and external feedback and reviews.
Ready to level up your skills? Join our challenge today!
Don’t wait– sign up with your email today to be part of the challenge and start building the discipline you need to succeed!
