Get Listening Sells

Basic Course

Get the core sales framework for small teams.

Basic program at a glance

Perfect if you're still answering most of the calls yourself or consider yourself a "solopreneur". Get the core sales framework that converts inquiries into bookings—so when you're ready to hire, you can train someone fast and know they're doing it right. This is the best option if you only have 1-2 sales people and are wanting to grow your customer base.

Basic

$2,995 / year

  • One-Year Access (1-User)
  • Digital Sales Workbook
  • Single User License
  • 24 Self-Paced Training & Coaching Videos
View Basic Course

Optional Advantage

This plan does not include the QuickStart Program. However, you can still purchase it as a stand-alone, here

View QuickStart Course

Course Modules:

Module 1: Mindset

  • Lesson 1: Redefining Sales & Understanding the Salesperson’s Role
  • Lesson 2: Understanding Mindset and Internal Objections

Module 02: Selling with Emotional Intelligence

  • Lesson 1: Introduction to Emotional Intelligence
  • Lesson 2: Applying Emotional Intelligence in Sales

Module 03: Anatomy of a Buyer

  • Lesson 1: Understanding the Buyer's Journey
  • Lesson 2: Understanding the Buyer

Module 04: Value Proposition / Benefits / Advantages

  • Lesson 1: Understanding Value Proposition
  • Lesson 2: Designing YOUR Value Proposition and Advantages

Module 05: Intentional Dialogue

  • Lesson 1: Beyond Words: The Influence of Optimistic Conversations
  • Lesson 2: Words That Win: Mastering Intentional Phrases in Sales

Module 06: Questioning Techniques

  • Lesson 1: Discovering Client Needs Through Questions
  • Lesson 2: Mastering the Art of Effective Questioning

Module 07: Call Flow

  • Lesson 1: Learning Call Phases
  • Lesson 2: Closing Calls With Confidence

Module 08: Tips and Tricks

  • Lesson 1: Mastering Relational Sales
  • Lesson 2: Harnessing Buyer Psychology

Module 09: Objections

  • Lesson 1: Hearing Beyond the Words: Unraveling the Layers of Objections in Home Services Sales
  • Lesson 2: From Surface to Core: Mastering Objection Handling with the 'Listening Sells' Approach

Module 10: Trust-Based Selling

  • Lesson 1: Attuning to Trust
  • Lesson 2: Deepening Connections for Lifetime Value

Module 11: Anatomy of a Sales Call

  • Lesson 1: Laying the Foundation for Successful Sales Calls
  • Lesson 2: Advancing the Sales Call to Close

Module 12: Suggestions and Examples (Ancillary)

Upon completion of our courses, you'll recieve a Certificate Of Completion

certificate-of-completion

Learn from Experienced Sales Coaches

Our instructors are dedicated to sharing their extensive expertise to accelerate your entry into sales. They bring a wealth of experience and are eager to help you master the fundamentals quickly and effectively.


liz-headshot

Liz Trotter

Accountability Coach

Curious / Helpful / Direct

Liz is a dynamic entrepreneur and business strategist, the driving force behind Core Profit Builders. With an impressive track record in the business world, she has been at the helm of American Maid Service in Olympia, WA, since 1993, successfully overseeing operations as an absentee owner. Alongside her devoted husband, Tim, Liz is a real estate investor and developer who owns 120+ rentals.

As a Certified High-Performance Coach (CHPC), Liz uses her certification, along with extensive DISC training and three decades of experience in the cleaning industry, to help people at all levels “get out of their own way.” Her passion for personal growth is reflected in her voracious reading habit, with Liz devouring an average of 100-150 books per year.

maria-headshot

Maria Dorian

Relationship Coach

Tenacious / Empathetic / Inclusive

Maria is an approachable and laid-back entrepreneur with a passion for selflessly supporting and helping other business owners realize their dreams through growing and scaling their businesses. She teaches maid service owners how to achieve a healthy work-life balance while avoiding the stress oftentimes associated with business ownership.

Her entrepreneurial journey began in Austin, Texas, where she masterfully grew her maid service from a mop and broom to an operation with over 30 employees through 14 years. During that time, she proudly co-founded Quality Driven, a software product that helps with internal and external feedback and reviews.

Real reviews from maid business owners


Amy S. Amy S.
Dazzle Cleaning Service
Amar G. Amar G.

"Maria has been an amazing helpful advisor, sounding board, and confidant in my role as CEO at ZenMaid."

"She’s dependable, dedicated, and I can always count on her to be an advocate for the customer. She excels at all things customer service, sales, and conflict resolution. She has a way of connecting with customers and our team in a way that everyone feels heard.“I recommend Maria to anyone looking to level up their sales and customer service skills."

Zenmaid
Martha W. Martha W.

"How I really knew she could sell, was when she would have to respond to a complaint at her maid service. She could talk the angriest person down, help them see a new perspective, and bring them through to the other side of a bad situation, and still come out smelling like a rose. That’s listening and selling a solution when the stakes are high!"

Quality Driven Software
Chris W. Chris W.

"Liz works with me in a way that works FOR ME"

Alpine Maids
Brian M. Brian M.

“The system works. The growth we have had since joining is the proof. I’m in such a better spot mentally, and financially since joining up with Liz.”

KAS Cleaning Services

Ready to Stop Losing Calls and Your Hard Earned Money?

Train your sales team to book more jobs starting immediately! Whether you're handling calls solo or managing a small sales team, get the exact system that turns "I'll think about it" into confirmed cleanings.

Pick your plan below.

Mastery

$9,995 single payment

  • Unlimited Lifetime Access
  • Digital Sales Workbooks
  • Certificates of Completion
  • Personal Sales Evaluations
  • Quizzes & Assessments
  • Unlimited Users
  • DISC Training for Customer Service
  • Market Research Pricing Workbook
  • Business Office Staffing Analysis
  • (24) Self-Paced Training & Coaching Videos
View Mastery Course

Elevate

$5,995 / year

  • One-Year Access (5-Users)
  • Digital Sales Workbooks (5)
  • Certificates of Completion (5)
  • Personal Sales Evaluation (5)
  • DISC Training for Customer Service Excellence
  • Market Research Pricing Workbook
  • (24) Self-Paced Training & Coaching Videos
View Elevate Course

Basic

$2,995 / year

  • One-Year Access (1-User)
  • Digital Sales Workbook
  • Single User License
  • 24 Self-Paced Training & Coaching Videos
View Basic Course